# Integrations

An integration connects OptiView Ads to an ad decisioning or "pod" serving vendor. Vendors are supported by providing [assets of type Vendor](https://docs-preview.optiview.dolby.com/pr-943/ads/concepts/breaks.md#vendor-assets) in a break variant: the vendor makes the ad decisions, and OptiView Ads delivers the result to players. [Google Ad Manager 360](https://docs-preview.optiview.dolby.com/pr-943/ads/integrations/google.md) is the first supported integration.

You do not need an integration to play [static assets](https://docs-preview.optiview.dolby.com/pr-943/ads/workflows/live/static-assets.md) from your CDN or [VAST](https://docs-preview.optiview.dolby.com/pr-943/ads/workflows/live/vast.md) tags from your own ad server: those breaks work on any channel.

## Supported vendors

| Vendor                                                                                             | Enum value | Delivery                                                                                                                                                                                                                  |
| -------------------------------------------------------------------------------------------------- | ---------- | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| [Google Ad Manager 360](https://docs-preview.optiview.dolby.com/pr-943/ads/integrations/google.md) | `gam`      | [Google Pod Serving](https://docs-preview.optiview.dolby.com/pr-943/ads/integrations/google/pod-serving.md) (SGAI) and [Google DAI](https://docs-preview.optiview.dolby.com/pr-943/ads/integrations/google/dai.md) (SSAI) |

The vendor model is extensible. When another vendor is supported, its documentation will be added as a separate page in this section and listed in the Integrations sidebar.

## Channel and event integrations

Integrations are configured on a [channel](https://docs-preview.optiview.dolby.com/pr-943/ads/concepts/channels.md), at most one per `type` and `vendor`. They are the channel's defaults and apply around the clock.

An [event](https://docs-preview.optiview.dolby.com/pr-943/ads/concepts/events.md) can replace them for its duration with integrations of its own, for example to run one game on a dedicated Google Ad Manager live stream. See [Integrations during an event](https://docs-preview.optiview.dolby.com/pr-943/ads/concepts/events.md#integrations-during-an-event).

## Related resources

| Resource                                                                                       | Relationship                                                                    |
| ---------------------------------------------------------------------------------------------- | ------------------------------------------------------------------------------- |
| [Channels](https://docs-preview.optiview.dolby.com/pr-943/ads/concepts/channels.md)            | Hold the default integrations, such as the Google Pod Serving custom asset key. |
| [Events](https://docs-preview.optiview.dolby.com/pr-943/ads/concepts/events.md)                | Can replace the channel integrations for their duration.                        |
| [Breaks](https://docs-preview.optiview.dolby.com/pr-943/ads/concepts/breaks.md)                | Carry the vendor asset in a break variant.                                      |
| [Templates](https://docs-preview.optiview.dolby.com/pr-943/ads/concepts/templates.md)          | Reusable break presets that can include vendor assets.                          |
| [Google Ad Manager](https://docs-preview.optiview.dolby.com/pr-943/ads/integrations/google.md) | The first supported vendor: Google Pod Serving (SGAI) and Google DAI (SSAI).    |