# Nielsen on Web

Nielsen is an analytics service which provides audience measurement. THEOplayer offers a connector which reports playback and ad events to the Nielsen SDK.

## Usage

You need to set up [THEOplayer Nielsen Connector for Web](https://github.com/THEOplayer/web-connectors/tree/main/nielsen). Please refer to [this](https://docs-preview.optiview.dolby.com/pr-863/theoplayer/connectors/web/nielsen) section to learn all about how to integrate and use the Nielsen connector on Web SDK.

## Resources

* [Nielsen website](https://www.nielsen.com/solutions/audience-measurement/)