# Adobe Analytics on Web

[Adobe Streaming Media Collection Add-on](https://experienceleague.adobe.com/en/docs/media-analytics/using/media-overview) is a video analytics service, and is part of [Adobe Experience Cloud](https://business.adobe.com/products/analytics/adobe-analytics.html).

This product was formerly known as "Adobe Heartbeat".

Adobe Streaming Media Collection Add-on or older iterations of this product can be implemented on top of THEOplayer as a custom analytics integration.

Refer to the article on [building a custom analytics integration](https://docs-preview.optiview.dolby.com/pr-861/theoplayer/how-to-guides/web/analytics/custom-analytics-integration.md) for more information on how to build an integration on top of THEOplayer.

## Connecting Adobe Analytics to THEOplayer

You can use the [documentation of the Media Analytics SDK](https://experienceleague.adobe.com/en/docs/media-analytics/using/implementation/analytics-only/media-sdk/web-implementation), and you can [download the Media SDKs](https://experienceleague.adobe.com/en/docs/media-analytics/using/getting-started/download-sdks).

Alternatively, you can use the [RESTful Media Collection API](https://experienceleague.adobe.com/en/docs/media-analytics/using/implementation/analytics-only/streaming-media-apis/mc-api-overview).

For more information about how to use Adobe Analytics on other platforms, please refer to the [Adobe Streaming Media Collection Add-on overview](https://experienceleague.adobe.com/en/docs/media-analytics/using/media-overview).